Prada is putting more money toward the big screen in support of independent cinema.
The news, first reported by Variety, will see the launch of Fondazione Prada Film Fund, a yearly initiative to sustain independent cinema to the tune of 1.5 million euros ($1.68 million). A call for entries is expected this fall, and the fund seeks to “support works of high artistic value.” Every year, the fund’s jury will select 10–12 feature film projects (with no geographical or genre restriction) to receive cash for development, production and post-production phases.
Since February 2023, the Fondazione’s cinema program has been under the helm of Paolo Moretti, who served as the director of the Cannes Fortnight section. Per the house, Moretti is credited with developing the idea for Fondazione Prada Film Fund and he will be charged with bringing it to fruition. He’ll do so while working alongside Rebecca De Pas. Her past tenures include serving as a member of the selection committee at the International Film Festival Rotterdam, as an art consultant for the Viennale, and as co-director of FiDLab from 2009 to 2019.
The luxury fashion house, like its peers at Chanel and Saint Laurent, has long shown a commitment to the cinematic arts. Prada’s stretches back two decades. “Cinema is for us a laboratory for new ideas and a space of cultural education,” explained Miuccia Prada, who serves as president and director of the foundation. “For this reason, we have decided to actively contribute to the realization of new works and to the support of auteur cinema. For over 20 years, the Fondazione has been investigating these languages in different ways, thus advocating a free, demanding, and visionary idea of cinema. Through this fund, we intend to deepen and broaden a dialogue with creation and contemporary experimentation.”
Also on the horizon at Prada on the film front: An immersive exhibition conceived by Alejandro González Iñárritu focusing on his 2000 film Amores Perros. The exhibit will be on view from Sept. 18, 2025, through Feb. 26, 2026.
