New brand to focus on original animation works
Toei Animation revealed on Thursday it is launching a new original animation brand called Eterna Animation, in celebration of the studio’s 70th anniversary in 2026.
©TOEI ANIMATION Co., Ltd.
Toei Animation stated regarding the new company:
Through Eterna Animation, the company will establish a sustainable creative platform dedicated to the ongoing production of original works. The initiative also places a strong focus on discovering and nurturing emerging creative talents as part of a next-generation animation project model.
[…] The brand name “ETERNA” (meaning “eternal”) reflects Toei Animation’s aspiration to create works that linger deeply in the hearts and memories of viewers. Guided by five core creative values—Originality, Exclusivity, Artistry, Quality, and Decency—the brand seeks to deliver new stories, spotlight new voices, and explore expressive new forms of animation with artistic freedom and lasting emotional impact.
©TOEI ANIMATION Co., Ltd.
Along with the new brand, Toei Animation revealed the first new work in the new brand: FOXING: Kitsuné-tsuki. Toei Animation describes the short film:
The story explores universal themes such as isolation, fantasy, and the confrontation of the self in contemporary society. It poetically and visually depicts the protagonist’s emotional transformation as she journeys toward personal liberation.
Takeru Shinozuka is directing the short film in his commercial directorial debut. Yoshihide Moriyama is producing the short film.
Eterna Animation will introduce the short film at the MIFA Talent Panel during the Annecy International Animation Film Festival this month. The session will present pre-production materials with both Shinozuka and Moriyama appearing on stage.
The short film will release in 2026.
Source: Press release
